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National Museum of American History
OLD SPICE: SCENT, BRANDSTORY, SOCIAL MEDIA: LEGACIES AND INNOVATION - Girvin | Strategic Branding & Design
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As part of P&G's #EverydayEffect Live from NYC, people receive Old Spice Deodorant Soap on June 19, 2013. The largest consumer event in the P&G's 175 year history served the daily needs
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Successful Brand Strategy Example (Old Spice Repositioning)
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Old Spice - Wikipedia
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